With a national advertising campaign resulting in over 100 million media impressions, the Calabasas Malibu Wine & Food Festival provides an unprecedented opportunity for local businesses to increase the amount of publicity and recognition that their brand receives. Local eateries and tourist attractions have had greatly increased traffic during past festival events, and this year is on track to break previous attendance records.
The festival offers businesses a great partnership and even greater visibility due to this massive national campaign. With premiere media partnerships such as the LA TIMES, Travelzoo, and other notable national publications, the Calabasas Malibu Wine & Food Festival brings added attention, revenue and good will to the community, all while benefiting a worthy cause.
This two week long event features a slate of tasting affairs that highlight numerous local eateries and restaurants, bringing media attention and new customers to local businesses that might not otherwise gain this level of exposure.
Local hotels and motels in Calabasas and Malibu have historically experienced a surge in occupancy rates, and are typically sold out during the two weeks of the Calabasas Malibu Wine & Food Festival.
Area restaurants and bars are packed during the two week festivities, and enjoy a proven increase in residual business that multiplies each year with the coming of the next festival.
The impact of participating in previous festivals is now being felt by a variety of local businesses such as providers of scenic tours and excursions, specialty boutiques, auto mobile dealerships and a variety of shopping destinations.
Businesses in Malibu and Calabasas alike are seeing an increase in their profitability because of the traffic and visibility that a partnership with the festival brings. Local wineries report that they are filled with out of town guests looking to get their hands on the Malibu gold, some of the best wines that California has to offer.
More and more, this event is making a prominent impact not only on area businesses, but is giving back to the community as well. Last year, proceeds from the event were used to purchase all new equipment for the local high school.
Both businesses and the community benefit from the increased tourism and national recognition that this unprecedented media exposure will provide.
Jeffrey Dale Starr is a wine enthusiast, oil painter, and owner of mobile software company Purple Falcon.
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